I kept getting recommendations from people that I interviewed previously to talk with Hugo about his analogue music. After the 5th recommendation, I had to find out more! I didn’t know Hugo well from W+K, the only thing I knew was that he’s an Account Executive. Then I found out that he dj’s, makes analogue techno music and co-runs a music label!
What do PlayStation 1 games have to do with analogue music? What happened in Montreal? Where does Hugo find his inspirations? And why he will never make music his main occupation? And what is a “fuckbox”?
We sit with Hugo Boccara and emerge ourselves in repetitive patterns of techno sounds.
Everyone in W+K definitely knows Mark, he’s one of the most chilled and friendly ECD’s I’ve ever had the pleasure meeting. We visited Mark in his underground music studio and had an open conversation about pure creativity and how music helped him through a low point in his life.
We sat and chatted with musician Mark Bernath about his new album and how it came to life. How did the confused female driver of a tiny red car influenced the birth of the new album “Necessary Explosions – SOS”. Why are passion projects important when you run one of the biggest advertising agencies in the world? How long does it take to create an album and why mornings are best for recording songs?
We touched on all this and more, including how it felt to release his first solo album.
I met Francesco in W+K Amsterdam, he was freelancing for Corona at that point. We kicked off a conversation about a very personal side project that was inspired by an unfortunate illness in his family. Later I looked up that it wasn’t the only passion project Francesco was working on. We met in Francisco’s studio in NDSM to talk about art made out of receipt paper, perceptions, vision and the brain.
How to balance freelance work and passion projects? Why you always win if you have no expectations? How to create colourful illustrations with no ink? And what is macular degeneration?
We roam the brains of freelance artist/illustrator Francesco Zorzi and we learn about the unseen.
The first time I talked with David about NLP (neuro-linguistic programming) I have to admit, I was a bit confused. Yet, it sparked my interest and we sat down in W+K studios to have a chat about becoming an NLP trainer. Anyone who knows David can agree that he’s one of the most positive & friendly IT people you’ve ever met, apparently there is a kind of science behind it.
What to do when you wake up grumpy? Why doing something your passionate about is important to your mental state? Why thinking that you’re happy won’t help? And what is NLP?
We dive deep with David and we get excited about living life!
Each episode starts with a spacey soundtrack that Chris kindly gifted to our podcast. I met Chris at Wieden + Kennedy Amsterdam and believe me when I say, he definitely leaves an impression. As the sun sets in the horizon, we sit in Chris’ balcony while the birds sing in the background and we talk about the sounds of music.
Chris tells us many stories about how he got into music, why he never pursued a professional musical career, why he loves synthesisers and why music sounds better on the road.
We emerge into the stories and the memories of Chris Taylor and jam with him in his living room.