Art Director Greta Madline & Photographer/ Film Director Coco Plooijer met in Amsterdam during The Kennedys project. Fuelled by the same passion for side projects they started the SideCast – a podcast about passion projects.

As a generation driven by hard work and success, we have less time for the personal projects outside of work. The ones that allow us to experiment, enable us to connect with communities we wouldn’t have otherwise, and even change our lives.

We set off to understand what inspires us to start a project that has no material outcome? How to find time for the things that make us who we truly are? How to nourish a project? How to balance it with work? And how passion project influence our lives?

It’s time to reconnect with our passions in this series of short conversations with inspiring guests and photographic documentation of their creative lives.